In today’s business world, your website is your calling card. Your customers depend on it to inform themselves about your business and make the critical decision of whether or not to pursue your services. But it is important to keep in mind that your customers are not the only ones evaluating your website on a regular basis. Your underwriter is too, and what your website is saying to customers is very different from what it is saying to your insurance company.

So what does this mean in terms of maintaining a website that will not only encourage customers to buy your goods or services but also appeal to underwriters who provide the critical support you need to insure your business?

In short, a challenge. You want to ensure your website is appealing to viewers while also highlighting your business as a low-hazard, safety-conscious operation because the first place an underwriter goes when evaluating a business is its company website.

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